Email marketing surpasses all other marketing mediums. It also buildS one-on-one relationships with customers. You won’t be able to reach your subscribers and customers in the way you need to promote interaction, establish those critical connections, generate more leads, and improve sales if you don’t have the appropriate infrastructure in place to handle your email marketing. That’s why we’ve compiled this list of the best email marketing platforms currently available. You’ll need to discover the finest email marketing software platform for your organization to design and execute your email marketing plan successfully. Here are the top 20 emails marketing software systems, along with why each is a smart choice.
Sendinblue is an inter-professional communication platform that provides email, SMS, Facebook, chat, CRM, and other features. The company’s mission is to help companies satisfy the demands of their customers. They enable you to focus on the most important tasks while eliminating the rest. You can rapidly develop creative emails with its email builder, but the platform’s blend of features is what makes it so unique. The ability to retarget contacts and acquire new prospects is built-in, thanks to Facebook Ads capability.
Omnisend is an e-commerce company’s all-in-one email marketing platform. You may enhance sales by enhancing your newsletters with automated mailings, segmentation, and the addition of SMS. It includes pre-built automation for cart abandonment, welcome series, and transactional emails to help simplify buyer engagements.
EmailOctopus is a very well email marketing technology platform that aims to make email marketing simpler, more simple, and less expensive than the competitors. You may customize designs using a drag-and-drop editor, or you can start afresh with your emails. A homepage builder is also included in the software, which includes everything you’ll need to generate leads and grow your email list. Connections are a selling factor for fast businesses. Many of your existing technologies, such as Shopify, Gravity Forms, and WordPress, simply integrate with EmailOctopus, making it a compelling solution for companies with ambitious ambitions.
EngageBay covers activities like live chat, helpdesk reports, tickets, and more. EngageBay provides three other products:
- Marketing Bay
- CRM & Sales Bay
- All-in-One Suite
Convert Kit will assist both online businesses and freelancers. It has a user-friendly interface and is jam-packed with features, making it a joyful experience. Opt-in forms, landing pages, email workflows, tagging systems, data management, and list segmentation, customization, automation, and many more features are included. Convert Kit also has useful connections with other systems that designers and developers are familiar with, such as WooCommerce, PayPal, Stripe, and Word Press.
GetResponse is one of our top internet marketing platforms, and it’s used by marketers across the board. Email automation, email templates, categorization, and personalization are all part of the package. There is even an Auto Funnel tool that generates a pre-made email marketing funnel. GetResponse features a host of powerful tools to help you grow your business. From A/B testing to a full analytics tool for tracking the success of email campaigns, we’ve got you covered.
AWeber is an amazing email marketing tactic for groups, small businesses, and entrepreneurs. A drag-and-drop email editor, templates, automation and workflows, A/B testing, classification, autoresponders, and a boatload of other capabilities are included. AWeber, like the others on our list, has a landing page builder. It’s simple to use and drag-and-drop, making it ideal for anybody who wants to rapidly create and launch a landing page and email campaign.
ActiveCampaign is a low-cost digital marketing service that’s ideal for small marketing teams and content providers. Automation, categorization, triggered emails, email funnels, autoresponders, A/B testing, and planning are just a few of the tools at your disposal. Conditional content, geotracking, controlled deliverability, and multi-user editing are some of the more complex features included. You receive geotracking, controlled deliverability, and multi-user editing, as well as geotracking of your subscribers.
Drip is one of the more complicated email marketing systems on our list, but its easy integration with online stores like Shopify, WooCommerce, and Magento makes it excellent for eCommerce companies. Using eCommerce CRM data, you can categorize your mailing list based on a variety of characteristics like clicks, previous purchases, email opens, and more to produce personalized marketing.
In the creators and small-medium company category, MailerLite is a significant contender. It contains the essentials for effective email marketing, such as surveys, automation, popups, and landing pages. MailerLite also works with a slew of e-commerce platforms and marketing tools that you’re presumably already familiar with.
Although Keap is officially a CRM, it offers powerful email marketing, automation, and sales features, earning it a position on our list of the top email marketing platforms. Keap comes with automation and workflows, as well as email, quote, invoice, and proposal templates, as well as integrations with your other preferred business tools and apps. The automation and CRM capabilities of this platform are its major strengths.
12. Constant Contact
It’s simple to create highly qualified email marketing campaigns with Constant Contact. It has a powerful email editor that allows you to easily change and design stunning emails that look great on any device. Automation, social marketing for lead generation, and the ability to construct websites and landing pages are some of the other characteristics that make it appealing to smaller businesses and non-profits.
Probably one of the best email marketing campaigns accessible is Mailchimp. Email automation, data segmentation, templates, customization, A/B testing, lead capture forms, and CRM integration are all included, making it ideal for newcomers and businesses. While the platform began as a solely email-focused service, it now provides much more. You may establish a free website, purchase a domain, make sponsored advertisements and landing pages, share social network postings, and send printed postcards to any location on the planet.
SendX is a minimal, easy-to-use email marketing tool that lets you develop, schedule, and measure marketing emails to boost sales. Among many other things, you may upload an opt-in email list, send mass email campaigns, and produce reports to measure clicks, opens, and revenues. With a sophisticated rules-based interface based on user behavior, audience segmentation, and more, you can automate your email marketing.
15. Send Pulse
SendPulse is a multi-channel mail and communication marketing solution that lets you send emails, SMS, and create dialogues for Facebook and Telegram. You may send different types of information separately or together with SendPulse and Automation 360. It comes with a collection of email marketing tools that may help you collect user information, build responsive layouts, and set up automated workflows.
16. Freshworks CRM
Freshworks CRM is a composed entirely online marketing system that incorporates email marketing for your organization. It provides features to help you interact and convert your followers into paying customers through email campaigns, so you can send relevant content at the correct time and run integrated campaigns that increase conversions.
Bitrix24 promises to replace a number of services and applications with a single environment in which your company may operate. Its functions encompass interactions, tasks and projects, CRM, contact center, and website. Webforms, SMS and text messaging marketing, as well as sponsored content on Facebook, Instagram, and Google, are all part of Bitrix24’s email service.
User.com is a single workspace that provides marketing, sales, management, and support teams with simple-to-use yet powerful capabilities. It may be used by marketing to improve your brand’s communication across media, design different pathways for different client segments, and let automation do the rest. User.com provides personalized and customized emails, ensuring that the correct message is sent to the right person at the right time.
19. Direct Mail for Mac
Direct Mail for Mac allows you to create and send professional-looking email newsletters. It allows you to create, grow, track, send, connect, and manage your emails. Direct Mail guarantees that you will find the perfect template for your newsletters, bulletins, or promotions, with up to 18 fields to customize.
In the small-to-medium category, Emercury is a solid competitor. It has a slew of characteristics that push it to the far end of the range. To customize messages, forms, and an autoresponder, it provides an easy-to-use HTML editor and a drag-and-drop template editor. Emercury’s Journey Builder, a product that lets you nurture leads using triggers, is an example of automation.
Your email marketing platform should assist you to automate your emails and marketing campaigns, as well as make it simple to generate attractive and interesting emails to send to your clients and subscribers.