Landing Page is a kinda direct sales copy of your business. Your actual sales copy does not need any optimization but this needs it.
Let’s discover the hidden secret of landing page optimization and how to get a high rank in SEO.Before digging into more details, let’s discuss first what is landing page? and how you can optimize it?
It is the first page of your store that your visitors notice. Visitors come to your landing page through Facebook ads, advertisements, social media posts, links. It is one of the most important things that reflect your business. In digital marketing, it is one of the valuable assets for online campaigns. It helps the consumer to pursue your brand.
Landing Page Optimization
Landing page optimization helps to make your page more prominent and more impactful. It helps to up-grade every feature, every component of your presentation page. So, It helps you to get more leads, more clients, and more subscribers.
These pages are developed to get web traffic to your website.
Here are the extremely important tips for users landing page optimization.
Proven Tips for users landing page optimization
Landing page optimization is meant to get the leads by clicking a promotion, web-based media post, or URL.
If you are searching for thought on where to begin appropriately, here is an exhaustive guide on the best way to enhance your landing page.
1.Identify your Problems
You have heard a lot that for every problem, there is a solution. So, Identify your problem first then find the best possible solutions for your problem. Many marketers studied the low-rate website and their landing pages. A tool called a heat map can help you to know that where are your visitors most clicking. If they are clicking against the call-to-action source. Then, it’s the right time to redesign or optimize your landing page. After all, your main purpose is to get clients, sales, or more leads.
2. Know Your Campaign Objectives
It is very important that first, you should know what do you want to achieve? An unrealistic goal can ruin your campaign. Landing page optimization has multiple components and each component is important in its place. It is highly recommended to set your ultimate goal first, then optimize your page accordingly. Choose one thing at once is the best idea. It depends on your campaign whether you want to get more subscribers for your mailing list or you want to get leads or direct sales.
3. Bump with the Headline
A headline is the first and foremost important component of landing page optimization. For successful landing page optimization, the headline is the main focus. The more creative, intellectual you are, the more attractive headline you can make. Think from the visitor’s point of view, on which thing he can stop to read your program.
For boosting your conversion rate, your headline should be compelling and perfectly goes with the content and your website. The efficient technique is to tell your visitors, how you can provide solutions to their problems.
4. Use Appropriate and Optimized Visuals for Your Website
Images/ Videos give the absolute look to your website. But, choose the optimized visual content for your website. large size images take time to load, in that case, visitors can move from the website. Using small-size images/ videos can be helpful in engagement and loading quickly.
Moreover. If you are designing a landing page for your campaign promotion then use the snapshots, provide image- tags to your user and search engines. And, provide as much information as you can.
5. Record your Website Behaviour
Some reports help the user to track the overall behavior of your website including where are the visitors clicking and where not. The tools like Scroll Maps, Overlay report can provide you the information regarding your website behavior. Through which you got to know where are the visitors scrolling on your website and how much time he/she is spending on the website. A Scrollmap type visual data report can tell you the activity of the page, different colors show the different signs of the report. like, Red/ lime/ Orange colors show that visitors have stopped to know about you or got some valuable information to read or see.
6. Provide the Best Possible Offer
For the best conversion rates, you have to play smart. When you start planning the campaign and strategy of your campaign then you should think about the customer and how you can make them happy. Welcome them with love, excitement, and appreciation. Think about your customer’s goals and their point of view and how you can help them to fulfill their goal.
7. Make it Simple
Simple attracts the most. The complex design of the page can make the visitor confused. An exceptionally basic point of the landing page may appear to be irrational, however, it disposes of the visual mess. Your call to action should be the focused point of the website.
It is one of the most potent components that help you to generate leads/ sales etc. Bump up your landing page with the testimonials. The more testimonials you can add the more credibility of your business will get.
Tell them about what reviews your customers have about you, reveal the insights and satisfactory results of your customers, and let them build trust in you. This gives you the conversion rate.
9. Reduce Load time
Most of the websites decreased their traffic rate due to loading time issues. If you did a great job on your content, images, sales pitch but didn’t work on the loading page then all your effort will gone waste. Because through that you cant generate traffic. If loading is more than a few seconds or so then the visitor will get bored and shift from your website. It is better to add only those things that don’t have much size and does not contain much loading time.
Google test speed Insights will help you to upgrade the testing speed of your landing page.
10. Mobile friendly Optimization:
People browse through mobile more frequently as compare to the internet /computer devices. It is accessible, easy, and convenient to get the desired information, where ever
and whenever you want. Mobile phones are handy material and you can bring them anywhere you want. The look of your website should be adjusted to the mobile screen. It helps people to understand clearly and take action immediately.
11. Respect the Privacy and Security of the user
Landing page optimization for the user is not as easy as it seems. Security and privacy are one of the main concerns for the people. There are two main important things that you should look into; First is, your site should have an SSL certificate that gives HTTPS/: on the URL and it shows that the site is secured. The second part is respecting the privacy and security of the people, when they buy something from you then make sure that the information you are taking from them is secured and you remain kept the information private. That means you won’t disclose it to anyone.
12. Add SEO Keywords
If you want a high rank in SEO then add keywords to your content. SEO is search engine optimization and in SEO keywords play a vital role. These keywords can help your website to get a high rank on the google search engine. Write the content related to your website/ product then search the relevant or most searched words from google Ads then put it in your content. Put the keywords accordingly. ( It has criteria that need to follow.) You cant place keywords everywhere in the content. Simple methods and instructions are required to put keywords in the content.
13. Don’t forget to Add Call to Action
CTA is the button on your landing page that tells the customer to take the action directly. If you don’t add the call to action, your customer would get confused. Why would they even read that whole page when there is nothing to do. So, add the call to action at the end of your sales pitch/ landing page. It could be anything like, join Now. Register now, buy or avail offer anything. Keep in mind, your call to action must be related to your campaign goal.
14. Further Contact Details
Don’t forget to mention the contact information. Add your contact information including email address, phone number, fax number, office/ industries address, and outlet information. Approach them to contact to you for further details. For more discussion. Through you got to know, who is your client, from where he/she comes, and how they reached you? Also, you got to know your customer’s need and their interest.
One more benefit of adding this information is that you will get the customer contact information. You can also contact them by email, messages, calls and sell your product, offers and even you can make them your valuable regular customer.
These 14 rules will help you in landing page optimization. And, these steps will help you to go with a good pace. Landing page optimization helps you to get more leads as well as making your picture reliable in the market.